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Eurozone Retail Sales Fall Unexpectedly in July, June Figure Revised Upward

Published Sep 4, 09:17 UTC Updated Sep 4, 11:46 UTC 1 update
Impact
9/ 10, high
EUR coverage tone
-0.6negative
USD coverage tone
0.0neutral
Corroboration
3independent organizations
Market reaction Live, FXC rate feed
PairNowSince publish
EURUSD
Change measured from story publish at 09:17 UTC, from our own MT4 feed.
  • Germany July retail sales plunge 3.4% MoM, missing forecasts.
  • Eurozone July retail sales drop 0.6% MoM, fastest since May 2025.
  • Eurozone July YoY sales up 0.6%; EU sales up 1.0%.
  • Weak consumer data pressures EUR.

Germany’s retail sales experienced an unexpected and significant decline in July, falling 3.4% month-on-month, sharply contrasting with the anticipated 0.4% increase and reversing June’s flat performance. Annually, German retail sales also dropped 2.5%. Concurrently, Eurozone retail sales for June contracted by 0.6% month-on-month, against expectations for a 0.3% rise, despite an upward revision to May’s data. These weaker-than-forecast consumer spending figures across the region have put slight selling pressure on the Euro (EUR), with EUR/USD trading marginally lower near 1.1622 following the releases.

Story updates
Update, Sep 4, 2026 11:46 UTC

Eurozone retail sales declined 0.6% month-on-month in July, reversing a 0.2% increase recorded in June. This July decline was unexpected, as economists had forecast a 0.3% rise, and marked the fastest drop since May 2025. The fall was primarily driven by a 1.4% decrease in non-food product sales and a 0.8% reduction in automotive fuel sales, while food, drinks, and tobacco turnover increased 0.4%. Across the broader European Union, retail sales also fell 0.4% month-on-month in July. On an annual basis, Eurozone retail sales increased 0.6% in July, with EU sales rising 1.0%.

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